AI-Powered Emotion Analytics for Quantitative Research
Understand true audience reactions with advanced Emotion AI technology.
Trusted by 150+ CX Leaders
What’s Broken
VS How The Lightbulb.ai Fixes It
Lightbulb. AI combines voice, emotion, and attention data to deliver decision-ready insights.
What's Broken
- Self-reported bias
- No emotional visibility
- Slow, manual insights
- Disconnected tools
- Lab-based testing
How we Fix it
- Emotion & voice sentiment detection
- Facial expression + attention tracking
- AI-generated summaries in real time
- Unified platform across quant & qual
- Real-world, in-context environments
What this module does for teams
Ingest structured and unstructured research, surface emotion and attention signals, and produce predictive outputs like resonance scores driver maps and intent forecasts that feed decisions.
+150
Improvement in campaign
effectiveness
85%
Higher prediction accuracy vs
traditional methods
25%
Cost reduction vs conventional research vendors
40%
Better ROI
prediction accuracy
95%
Faster creative production cycles
60%
Reduction in time to insight
Key Capabilities
Intelligence You Can Trust. Insights You Can Act On.
Creative Testing
Test and optimize creatives faster with intelligent analysis
- Works across concepts, ads, trailers, episodes, and packaging designs
- Accurately analyzes participant emotional responses
- Delivers instant, unbiased insights on a single dashboard
UX & UI Testing
Understand how users interact with your website and apps.
- Gain detailed insights into UX and UI performance
- Test websites and web apps seamlessly
- Improve UX faster with easy study setup
Customer Journey Testing
Understand and optimize every step of your customer journey.
- Gain deep insights into shopper journeys across websites and apps
- Optimize journeys to increase conversions and engagement
From Creative Upload to Real Insights in Minutes
Create Your Account
Set up your Insights Pro account in minutes.
Upload Creative
Add ads, videos, packaging, or campaign assets.
Configure Your Study
Set research parameters and targeting rules.
Configure Your Study
Set research parameters and targeting rules.
Launch the Study
Invite participants and start data collection.
Launch the Study
Invite participants and start data collection.
AI Emotion Analysis
Emotion AI analyzes responses in real time.
View & Share Results
Access clear insights from your dashboard.
How Leading Teams Use Insights Hub
Gives Unstated Responses
Capture real emotions through facial cues, tone, and language—revealing what people don’t explicitly say.
Reduces Manual Effort
Automate note-taking, transcription, and sentiment analysis—freeing your team to focus on insights, not operations.
Reduce Research Costs
Lower research spend with scalable, data-driven solutions—without compromising quality or depth.
Accelerate Insight Delivery
Turn data into insights in days, not weeks—enabling faster, smarter business decision-making.
Reduce Research Costs
Lower research spend with scalable, data-driven solutions—without compromising quality or depth.
Accelerate Insight Delivery
Turn data into insights in days, not weeks—enabling faster, smarter business decision-making.
Gives Unstated Responses
Capture real emotions through facial cues, tone, and language—revealing what people don’t explicitly say.
Reduces Manual Effort
Automate note-taking, transcription, and sentiment analysis—freeing your team to focus on insights, not operations.
The Must-Have Research Edge
faster insight discovery
0
%
fewer redundant studies
0
%
better ROI prediction accuracy
0
x
view of customer intelligence across functions
0
°
faster insight discovery
0
%
fewer redundant studies
0
%
better ROI prediction accuracy
0
x
view of customer intelligence across functions
0
°
Answers to help you get started
Insights Pro is an AI-powered platform designed to conduct large-scale quantitative research while capturing both stated and unstated human responses through advanced emotion AI technologies.
It goes beyond standard surveys by integrating facial coding, eye-tracking, sentiment analysis, and speech transcription, enabling deeper emotional and behavioral insights alongside numerical data.
Insights Pro supports a wide range of research including creative testing, UX testing, and customer journey analysis, helping brands evaluate experiences at scale.
The platform delivers heatmaps, engagement metrics, sentiment tagging, automated transcripts, and AI-generated summaries, making analysis faster and more actionable.
It is built for enterprise brands, market research agencies, and insights teams looking to scale research with faster turnaround times and deeper analytics.
By analyzing real-time emotional and engagement signals, the platform uncovers unfiltered, unconscious reactions, reducing reliance on self-reported data alone.