AI-Powered Qualitative Intelligence at Scale
Decode real human emotions with AI-powered qualitative insights.
Trusted by 150+ CX Leaders
What’s Broken
VS How The Lightbulb.ai Fixes It
Most research relies on what people say, missing real emotions—leading to biased, fragmented, and shallow insights.
What's Broken
- Lack of emotional and behavioral visibility
- Disconnected research tools and workflows
- Over-reliance on self-reported data
- Time-consuming manual analysis
- Artificial, lab-based environments
- Lack of emotional and behavioral visibility
- Disconnected research tools and workflows
- Over-reliance on self-reported data
- Time-consuming manual analysis
- Artificial, lab-based environments
How we Fix it
- Emotion AI & voice sentiment detection for deeper truth
- Facial coding and attention tracking for real reactions
- AI-generated insights and summaries in real time
- Unified platform across Insights pro quant & qual
- Real-world, in-context data collection environments
What this module does for teams
AI-powered analysis enables teams to process large volumes of conversations, detect patterns, and generate actionable insights in minutes instead of weeks.
+150
Improvement in campaign
effectiveness
85%
Higher prediction accuracy vs
traditional methods
25%
Cost reduction vs conventional research vendors
40%
Better ROI
prediction accuracy
95%
Faster creative production cycles
60%
Reduction in time to insight
Take the effort out of
qualitative research
Unlock deeper insights from group conversations
- Analyze emotion data for live sessions
- Upload pre-recorded sessions for insights
- Get session & participant-level insights
- Access session transcripts & automated dashboards
- Get assistance with global panel sourcing
- Receive customized insight reports
Engagement Score
0
%
Get granular understanding from individual sessions
- Get live emotion alerts during sessions
- Upload pre-recorded sessions for deeper insights
- Access transcripts & automated dashboards
- Get support with global participant sourcing
- Receive tailored insight reports
Key Capabilities
Powerful AI-driven capabilities to turn conversations into clear, actionable insights.
Online Focus Groups Analysis
Smarter insights. Faster creative validation.
- Test all your creatives — from concepts to campaigns — in one seamless platform
- Capture real emotional reactions for deeper, more authentic insights
- Get instant, unbiased analysis through a unified, real-time dashboard
Direct Interview Analysis
Detect contradictions. Capture unbiased insights with Emotion AI.
- Transform interviews into clear, actionable insights
- Identify patterns, themes, and emotional signals
- Get fast, consistent, and unbiased analysis
From Creative Upload to Real Insights in Minutes
Sign up
Create your account and access Insights Pro in just a few quick steps.
Setup Study
Set up your qualitative study based on your goals and requirements.
Choose Panel
Upload participants or share a link to invite your target audience.
Choose Panel
Upload participants or share a link to invite your target audience.
Activate Study
Launch your study using live or pre-recorded sessions.
Activate Study
Launch your study using live or pre-recorded sessions.
Deploy Technology
Use emotion AI to analyze responses and uncover key insights.
View/Share Results
Access insights instantly and share results with your team.
What makes Insights Pro
your must-have qualitative research tool
Gives Unstated Responses
Capture real emotions through facial cues, tone, and language—revealing what people don’t explicitly say.
Reduces Manual Effort
Automate note-taking, transcription, and sentiment analysis—freeing your team to focus on insights, not operations.
Reduce Research Costs
Lower research spend with scalable, data-driven solutions—without compromising quality or depth.
Accelerate Insight Delivery
Turn data into insights in days, not weeks—enabling faster, smarter business decision-making.
Gives Unstated Responses
Capture real emotions through facial cues, tone, and language—revealing what people don’t explicitly say.
Reduces Manual Effort
Automate note-taking, transcription, and sentiment analysis—freeing your team to focus on insights, not operations.
Reduce Research Costs
Lower research spend with scalable, data-driven solutions—without compromising quality or depth.
Accelerate Insight Delivery
Turn data into insights in days, not weeks—enabling faster, smarter business decision-making.
The Must-Have Research Edge
faster insight discovery
0
%
fewer redundant studies
0
%
better ROI prediction accuracy
0
x
view of customer intelligence across functions
0
°
faster insight discovery
0
%
fewer redundant studies
0
%
better ROI prediction accuracy
0
x
view of customer intelligence across functions
0
°
Answers to help you get started
Insights Pro is an AI-powered qualitative research tool that helps analyze text, audio, and video data to uncover patterns, emotions, and meaningful consumer insights for better decision-making.
It supports multiple data formats including transcripts, open-ended responses, audio recordings, and video interactions—allowing a more holistic understanding of user behavior.
By combining AI-driven pattern detection with emotion and engagement analysis, it reduces bias and reveals deeper, more authentic consumer responses.
Yes, it automatically detects themes, trends, and recurring patterns across large datasets, saving time and eliminating manual coding efforts.
Absolutely. It offers interactive dashboards and visual reports that make it easy to interpret findings and present insights to stakeholders.
Researchers, marketers, product teams, and businesses can use Insights Pro to understand customer behavior, improve experiences, and make data-driven decisions.