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Speed at scale! All Quant + Qual technologies in one platform, backed by smart knowledge management

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Broken Research Process

Fragmented Methodologies, Long Research-to-Insight Timelines, Manual Data Consolidation Hell & Multiple Disconnected Data Silos.

Entropik's Decode Solution

Unified Insights Platform, Real-Time Insights Delivery, Simplified Research Process, Enhanced Reliability & Accuracy and Integrated Multi-Method Approach.

Our Products

Discover powerful features designed to streamline workflows and boost team productivity.

  • Insights Pro Quantitative
  • Insights Pro Qualitative
  • InsightCUBE

Insights Pro Quantitative

Streamline your sales team’s tasks and optimize daily operations for higher performance and better outcomes.

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Insights Pro Qualitative

Streamline your sales team’s tasks and optimize daily operations for higher performance and better outcomes.

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Insights Pro Quantitative

Streamline your sales team’s tasks and optimize daily operations for higher performance and better outcomes.

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The Challenges

Unlocking Deeper Understanding of Consumer Responses

Oversaturated Digital<br> Space

With countless brands vying for attention, it has become increasingly difficult for businesses to stand out in crowded online environments.

Fragmented Audience Attention

Consumers are constantly multitasking across platforms and devices, making it harder for any single message to capture sustained focus.

Shallow Engagement Metrics

Traditional success measures like impressions and clicks fail to reveal whether a message genuinely resonates with the audience.

Lack of Real-Time Emotional Insights

Businesses struggle to capture how consumers truly feel and react in the moment, leading to missed opportunities for authentic connection.

Inefficiency of Conventional Research

Surveys, focus groups, and other legacy research methods are often too slow, expensive, and rigid for the rapid pace of modern marketing.

Gap Between Data and Decision-Making

Without actionable insights into consumer emotions, brands face a disconnect between understanding behavior and creating meaningful experiences.

Our Solutions

An integrated research intelligence platform that blends emotion AI, behavioral analytics, and Generative AI to deliver deeper human insights for smarter decisions

Facial Coding for Emotional Clarity

By decoding facial expressions in real time, businesses uncover how content truly resonates—helping them cut through noise with emotionally impactful experiences.
Generative AI for Faster Analysis

AI-driven automation enables real-time exploration of both quantitative and qualitative data, giving decision-makers instant access to actionable emotional insights.
Eye Tracking for Attention Insights

Eye tracking reveals what actually captures attention and for how long, allowing businesses to optimize placement, design, and messaging for maximum focus.v
Integrated Multimodal Research

A unified approach combining facial coding, eye tracking, and surveys delivers richer, faster, and more scalable insights than conventional research methods.
Scalable Online Surveys

Customizable surveys, enhanced with emotional and behavioral signals, provide both quantitative and qualitative feedback—capturing depth, not just numbers.
Actionable Dashboards & Visualizations

Interactive dashboards, visual reports, and export-ready data make insights decision-ready, bridging the gap between research and real-world business outcomes.

About Us

Thelightbulb is a ‘Full-stack Emotion Ai’ platform that uses a combination of Visual Ai (facial coding, & eye-tracking) and Conversational Ai (speech transcription, text sentiment & audio tonality* analysis) to generate real time emotion Ai & engagement analytics for digital user interactions.

Thelightbulb’s platform is VC-tool agnostic & operates via both an integration-based model with APIs & SDKs & a stand-alone web application. With 4 patents in the pipeline and over 11 Mn (eff Jan 2023) faces scanned globally.

About Us

Our Compliance

With certified, always-on security, we handle the infrastructure so you can focus on research
Compliance Vault

Join Happy Customers

Hear from real users about how Joule transformed their sales strategies and helped them achieve remarkable results.

Rajesh Chakrabarti Executive Director, Nielsen Media

We have recently partnered with Thelightbulb and in a recent ‘clothing brand’ project, we were able to utilise the facial coding & voice AI functionalities of their Emotion AI tool, to decode genuine user emotions and correlate them with stated purchasing behavior. We are happy to share that Thelightbulb team exhibited remarkable efficiency, meeting all communication and timeline requirements & are proving to be an able partner for our projects. I would recommend Thelightbulb’s tool to any researcher who wants to elevate the emotional storytelling aspect of their reports and effectively convey the rich nuances of qualitative data.

Shreyasi Singh Founder & CEO, Harappa

It is critical for online learning businesses to build a strong content feedback loop by recognizing emotion & engagement cues given by users, which are typically also given during face-to-face interactions. This helps content creators to consistently make iterative improvements to the content design principles to create truly effective educational content. We feel that harnessing the growing potential of Emotion AI is one way to monitor and enhance the learning process. At Harappa, we are cognizant of creating content that best suits the online medium and invest deeply in research and content creation to better learning outcomes and were happy to partner with TheLightbulb.Ai for this initiative.

Gitanjali Ghate Co-Founder, The Third Eye

I think it was very difficult before technology came in to really understand system 1 because I mean, you could do it and we had techniques to do it, but I think what emotional AI has actually allowed us to do is to understand emotion that is felt, but not necessarily either articulated or even consciously, what should I say, manifested. But I'm feeling it. But even I don't know it.

David Schneer Founder Partner & CEO, Merrill Research

Merrill Research decided to take things to the next level for our clients by incorporating Emotion AI technology into our qualitative projects. We decided to work with TheLightbulb.Ai. Their Artificial Intelligence – Machine Learning driven analysis – using Facial coding & conversational AI – both complemented and corroborated our internal analysis. As such, we are planning to incorporate Emotion AI into our projects to incorporate unbiased & unstated insights that are unparalleled in the industry.

Frequently Asked Questions

Simply sign up for an account, invite your team, and start creating projects. You can begin adding tasks, collaborating on documents, and using whiteboards right away.

Yes, our tool is designed for both in-office and remote teams. You can collaborate and track tasks from anywhere, with real-time updates for all members.

Absolutely. You can monitor task completion status, set deadlines, and track overall progress on each project using our dashboard.

Yes, you can customize how tasks are viewed and organized. You can choose between list view, calendar view, or kanban-style boards

You can upload a variety of file types including PDFs, images, Word documents, and Excel sheets for easy access and sharing.

Yes, our tool supports real-time collaboration, so your team can work together on tasks, documents, and whiteboards simultaneously.