One Hub for Every Insight. Powered by Emotion, Behaviour & AI.
Unify your research interviews, surveys, and insights in one AI workspace. Surface patterns, connect the dots, and act faster than ever.
Trusted by 150+ CX Leaders
Traditional Research
vs. The lightbulb.Ai
Intelligence You Can Trust. Insights You Can Act On.
What Slows Brands Down
- Lengthy and expensive research cycles
- Generic insights that miss emotional depth
- Low engagement and biased survey responses
- Difficulty translating data into actionable strategy
What TheLightbulb.ai
- Lengthy and expensive research cycles
- Hyper-personalized understanding of audience motivation
- Automated, visual reports for faster decisions
- Insights that grow smarter with every interaction
Key Capabilities
Intelligence You Can Trust. Insights You Can Act On.
Creative Testing
For accelerated testing of creatives
- Works across all your creative testing needs - concepts, ads, trailers, episodes, or pack/shelf designs
- Enhance creative testing research by accurately analyzing participant's emotional responses
- Gain unbiased and instant analysis on a single dashboard
UI-UX Testing
For accurate UX-UI testing
- Gain detailed insights on User Experience (UX) and User Interface (UI) with a few clicks
- Works smoothly for testing on websites and web apps
- Easy to setup and run product to ensure you improve your UX-UI faster
Customer Journey Testing
Simplify online journey of shoppers
- Gain detailed and accurate insights on shopper journey for your websites and web apps
- Use insights to create conversion-friendly journeys for your e-commerce buyers
How quantitative analysis works with emotion ai
Sign Up
Easily sign up on the Insights Pro product within minutes
Add Creative
Upload the creative(s) to be tested for quantitative study
Set up Study
Set up rules and algorithms as per your research requirements
Activate Study
Publish the project with your choice of sample set or upload tester details to invite them
Deploy Technology
Insights Pro will generate analysis using emotion ai on responses collected
View/Share Results
Insights captured from the study will populate automatically on the dashboards
The Intelligence Behind Every Insight
From product to CX to marketing – Empower every team to capture, interpret, and act on customer signals with Emotion, Behaviour, and Gen AI.
Facial Expression Analysis
Voice Emotion Analysis
Eye Gaze Tracking
How Leading Teams Use Insights Hub
Research Ops
Break silos, eliminate redundant studies, and streamline onboarding in your research
Product & Design
Find past learnings faster, validate with confidence, and plan better roadmaps
CX & Marketing
Extract actionable insights from historical research to drive messaging and campaigns
Leadership & Strategy
Make confident, data-backed decisions with a 360° view of customer insights
What You Unlock With Insights Hub
faster insight discovery
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fewer redundant studies
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better ROI prediction accuracy
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view of customer intelligence across functions
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Answers to help you get started
Our AI analyzes your input to create professional resumes tailored to job descriptions and industry standards.
Yes, you can adjust fonts, layouts, and styles to fit your personal brand.
The job tracker is available in all paid plans and offers advanced tracking features.
Absolutely. You can upgrade or downgrade your plan anytime to suit your needs.
No experience is required. Our tools are intuitive and beginner-friendly.
Yes, we offer a library of free resources alongside our premium features.