We're Building the Future of Human Understanding
Thelightbulb is a ‘Full-stack Emotion Ai’ platform that uses a combination of Visual Ai (facial coding, & eye-tracking) and Conversational Ai (speech transcription, text sentiment & audio tonality analysis) to generate real time emotion Ai & engagement analytics for digital user interactions.
Trusted by 150+ CX Leaders



























Solving the Hard Stuff,
So You Can Focus on Growth
- Most products fail because they ignore how customers feel.
- Brands waste billions on campaigns that don’t move real people.
- Big decisions still rely on what people say, not what they mean.
We connect emotion with action.
Behind every click, scroll, and decision is a story worth uncovering.
We bring together surveys, interviews, behaviour, facial expressions, voice tones, and eye movements into one smart platform, so you don’t just see what your audience does, you understand why.
No more guesswork. Just real insight to build products, campaigns, and experiences that truly connect.
To democratize human understanding by making deep emotional and behavioral insights accessible and actionable for every organization, from startups to Fortune 500s.
Investors
Built for Every Industry That Puts People First
Emotion-led insights powering smarter decisions across sectors

Consumer Packaged Goods

Technology & Software

Retail & E-commerce

Financial Services

Healthcare & Pharma
Meet Our Founders
Ritu Soni Srivastava
Co-founder & CEO
Ritu Soni Srivastava
Co-founder & CEO
Vishal Soni
Co-founder & Chief Product Officer
Vishal Soni
Co-founder & Chief Product Officer
Yogesh Sachdeva
Co-founder & Chief Technology Officer
Yogesh Sachdeva
Co-founder & Chief Technology Officer